Furano (富良野市, Furano-shi) is a city located in Kamikawa, Hokkaidō, Japan. As of 2008, the city has an estimated population of 24,735 and a density of 41.2 persons per km². The total area is 600.97 km².

The city is known for its lavender fields and other natural produce. However, in recent times it has become a popular winter holiday destination because of its ski slopes.

The town itself is split by the Sorachi River into two areas. The main commercial area of Furano is located on the east side of the river, while the Kitanomine ski area lies on the west.

Located somewhat debate-ably in the precise geographical center of Japan's northern island of Hokkaido, Furano is an amalgamation of several quaint farming towns around a minor municipal center. It's famous for its remarkably light and dry powder snow, beautiful fields of lavender, entirely domestic vineyards, and its unique Hokkai-Heso Matsuri — the Hokkaido Belly Button Festival.